The Bachelor of Business Administration (BBA) is a degree at the undergraduate level that emphasizes principles of business and management. Generally, the BBA program lasts 3 years, equipping students with a comprehensive knowledge of different facets of business, including finance, marketing, human resources, operations, and entrepreneurship.

The program is designed to develop leadership, decision-making, and problem-solving skills, preparing students for managerial roles in diverse industries. Through a combination of theoretical knowledge and practical applications, students gain insights into business operations, organizational behavior, and strategic planning. BBA students also have the opportunity to engage in internships, case studies, and projects that help them develop critical thinking and communication skills.

Upon graduation, students are equipped to pursue various career paths in business, including roles in management, consulting, marketing, finance, and entrepreneurship. The degree also provides a strong foundation for those wishing to pursue further studies, such as an MBA.